Consumer Behavior with DDB Life Style StudyTM Data Disk |  | Authors: Delbert Hawkins, David Mothersbaugh, Roger Best
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $1.95
as of 7/29/2010 11:59 CDT details
New (14) Used (193) from $1.95
Seller: textbookoverstock
Rating:  6 reviews
Sales Rank: 290811
Media: Hardcover
Edition: 10
Pages: 790
Number Of Items: 1
Shipping Weight (lbs): 3.6
Dimensions (in): 10.1 x 8.1 x 1.3
ISBN: 0073261548
Dewey Decimal Number: 658.83420973
EAN: 9780073261546
ASIN: 0073261548
Publication Date: March 2, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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| Customer Reviews:
Showing reviews 1-5 of 6
 Solid Reference Work January 21, 2008
R. BraytonBowen (Louisville, KY USA)
1 out of 1 found this review helpful
This is a fine reference work that is both up-to-date and with lots of case studies. I have used this work in my classes for Consumer Behavior and have found it to be well organized, easy to follow, and professionally challenging. Students come away with a healthy appreciation from the perspective of both the marketer and the consumer. It definitely changes the way they look at consumerism.
Good Marketing Book June 23, 2009
J. Ceasor (Cleveland, OH, USA)
0 out of 1 found this review helpful
This book was in very good condition. It is an excellent book for marketing class in consumer behavior very very good book.
great experience July 4, 2009
Vanessa A. Lopez
0 out of 1 found this review helpful
The package came very quickly and was in great condition. I would definitely buy from this seller again
 Book Review January 21, 2010
Nicole Debold
Overall the book was in good condition except for the corners that had some wear.
 Horrible Service February 7, 2010
Cynthia L. Lerma (Brownsville,Texas)
1 out of 1 found this review helpful
This Company was horrible and I never received my order. They would not answer my questions regarding my order properly and I had to buy the book somewhere else. I will never buy from belltower again...EVER. I was very disappointed with their service.
Showing reviews 1-5 of 6
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