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Consumer Behavior
enlarge	Authors: J. Paul Peter, Jerry Olson Publisher: McGraw-Hill/Irwin Category: Book Buy Used: $9.80 as of 7/29/2010 11:58 CDT details Qty 3 In Stock New (19) Used (103) from $9.80 Seller: oneplanetbooks Rating: 1 reviews Sales Rank: 130013 Media: Hardcover Edition: 8 Pages: 576 Number Of Items: 1 Shipping Weight (lbs): 2.7 Dimensions (in): 10.1 x 8 x 1.1 ISBN: 0073529850 Dewey Decimal Number: 658.8342 EAN: 9780073529851 ASIN: 0073529850 Publication Date: January 12, 2007 Availability: Usually ships in 1-2 business days


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Editorial Reviews: Product Description This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Customer Reviews: Fast Service February 15, 2010 C. Callaway 0 out of 1 found this review helpful I purchased this book for a class and received it within days. There is more highlighting and use than indicated on the original review. Other than that, great buy for a used book. If you have a tight budget and need a textbook quickly, use this company.