Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) |
 | Authors: Delbert Hawkins, David Mothersbaugh
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $104.94
as of 7/29/2010 11:55 CDT details
New (27) Used (149) from $104.94
Seller: bargain-books31
Sales Rank: 36646
Media: Hardcover
Edition: 11
Pages: 778
Number Of Items: 1
Shipping Weight (lbs): 3.4
Dimensions (in): 10.1 x 8.3 x 1.3
ISBN: 0077294106
Dewey Decimal Number: 658.83420973
EAN: 9780077294106
ASIN: 0077294106
Publication Date: January 27, 2009
Availability: Usually ships in 1-2 business days
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Product Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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