Consumer Behavior (10th Edition) |
 | Authors: Leon Schiffman, Leslie Kanuk
Publisher: Prentice Hall
Category: Book
List Price: $186.67
Buy New: $100.00
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Seller: NMTODOR
Rating:  1 reviews
Sales Rank: 36690
Media: Hardcover
Edition: 10
Pages: 600
Number Of Items: 1
Shipping Weight (lbs): 3.3
Dimensions (in): 10.9 x 8.5 x 1.1
ISBN: 0135053013
Dewey Decimal Number: 658.8342
EAN: 9780135053010
ASIN: 0135053013
Publication Date: August 7, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
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Customer Reviews:
nice and fast October 4, 2009
Michael
0 out of 3 found this review helpful
I've only ordered two books off amazon this semester and this product was by far the most efficient in terms of getting into my possession. There is no reason why anyone should think twice about buying from this seller. Great source without question.
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