Consumer Behavior (8th Edition) |  | Author: Michael R. Solomon
Publisher: Prentice Hall
Category: Book
List Price: $186.67
Buy New: $29.87
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Seller: highplainsb00ks
Rating:  11 reviews
Sales Rank: 11596
Media: Hardcover
Edition: 8
Pages: 720
Number Of Items: 1
Shipping Weight (lbs): 3.6
Dimensions (in): 10.9 x 8.8 x 1.1
ISBN: 0136015964
Dewey Decimal Number: 658.8342
EAN: 9780136015963
ASIN: 0136015964
Publication Date: March 7, 2008
Availability: Usually ships in 1-2 business days
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| Also Available In:
| • | Paperback - Consumer Behavior | | • | Paperback - Consumer Behaviour: Buying, Having, and Being. | | • | Hardcover - Consumer Behaviour : Buying, Having, and Being | | • | Hardcover - Consumer Behavior | | • | Hardcover - Consumer Behaviour : Buying, Having, and Being | | • | Paperback - Consumer Behavior | | • | Hardcover - Consumer Behavior (9th Edition) (MyMarketingLab Series) | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective: AND Marketing Plan Handbook and Marketing Plan Pro | | • | Paperback - Consumer Behaviour: A European Perspective: AND Essentials of Marketing Research | | • | Paperback - Consumer Behavior, 8th Edition (Paperback), Solomon | | • | Paperback - Consumer Behaviour: A European Perspective: AND Critical Thinking in Consumer Behaviour, Cases and Experimential Exercises | | • | Paperback - Consumer Behavior: A European Perspective: AND Essentials of Marketing Research | | • | Hardcover - Consumer Behaviour: Buying, Having and Being --2001 publication. | | • | Hardcover - Consumer Behavior | | • | Paperback - CONSUMER BEHAVIOUR: A EUROPEAN PERSPECTIVE | | • | Hardcover - Consumer Behavior | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective: Enhanced Media Ed | | • | Paperback - Consumer Behaviour: A European Perspective: AND Critical Thinking in Consumer Behaviour - Cases and Experiential Exercises | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective: AND Onekey Coursecompass Access Card | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective: WITH Critical Thinking in Consumer Behaviour, Cases and Experimental Exercises AND Onekey Coursecompass Access Card | | • | Unknown Binding - Valuepack | | • | Paperback - Consumer Behaviour: A European Perspective: AND Marketing Communications, Engagement, Strategies and Practice |
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Product Description
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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| Customer Reviews:
Showing reviews 1-5 of 11
 First class text- engaging to read February 7, 2010
M. Sample (Houston, TX, USA)
This text is not only well organized, but the humorous narrative through the text keeps you laughing while learning. No doubt the authors have found through their research that humor engages the learning centers in the brain while keeping the student's attention. Highly recommended. Consumer psychology is not as intuitive as one might think but the authors do a great job of systematically breaking the concepts down into digestible sections. Highly recommended for MBAs in marketing fields.
Very interesting textbook, one of the best I've seen! February 7, 2007
A. Schneider (Connecticut)
2 out of 4 found this review helpful
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.
Great Consumer Behavior Textbook September 30, 2008
t.liao (wellesley, ma)
0 out of 1 found this review helpful
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!
Good Read March 22, 2007
Ranjeet Gauni (Chicago, USA)
1 out of 3 found this review helpful
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.
Textbook as ordered September 7, 2009
E. Cale (Los Angeles, CA)
0 out of 2 found this review helpful
The book came in exactly the condition described, which was a good thing. It also was delivered quickly.
Showing reviews 1-5 of 11
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