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Marketing Strategy and Competitive Positioning (4th Edition)
enlarge	Authors: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud Publisher: Prentice Hall Category: Book List Price: ~~$198.67~~ Buy New: $39.99 as of 7/29/2010 11:55 CDT details You Save: $158.68 (80%) Qty 1 In Stock New (27) Used (27) from $39.99 Seller: Al0211 Sales Rank: 788435 Media: Paperback Edition: 4 Pages: 636 Number Of Items: 1 Shipping Weight (lbs): 2.2 Dimensions (in): 9.7 x 7.2 x 1.3 ISBN: 0273706977 Dewey Decimal Number: 658.802 EAN: 9780273706977 ASIN: 0273706977 Publication Date: February 7, 2008 Availability: Usually ships in 1-2 business days


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Editorial Reviews: Product Description Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.