What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It |  | Authors: Mary Lou Quinlan, Jen Drexler, Tracy Chapman
Publisher: Just Ask a Woman
Category: Book
List Price: $16.95
Buy New: $3.45
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Seller: ChrisReality
Rating:  16 reviews
Sales Rank: 355881
Media: Paperback
Pages: 170
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 7.8 x 5.4 x 0.6
ISBN: 0982393806
Dewey Decimal Number: 380
EAN: 9780982393802
ASIN: 0982393806
Publication Date: November 1, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780982393802 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Discover the remarkable Whole Truths that can help you trump your competitors in today's hard-fought female market. Once you know What She's Not Telling You, you will never listen the same way again. Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. Inside this book they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late. In this provocative, tell-all book, you will learn how to detect women's hidden Half Truths and to dig deeper to the Whole Truths that drive brand leadership, relevance, and growth. Inside you'll find - The five key motivators that drive women s Half Truths and how to overcome them
- Compelling cases of Whole Truth marketers (and those shortchanged by Half Truths)
- Techniques to break Half Listening habits that sabotage Whole Truth insights
Praise for What She's Not Telling You:
''I believe this highly readable book, founded on years of personal research and brought to life through vivid case histories, will be a goldmine for marketers.''
--John E. Pepper, former CEO and chairman, Procter & Gamble Company ''As the father of four daughters, I tried to understand women. As the founding editor of People, I had to understand our predominantly female readers. If only I had had Mary Lou Quinlan's book back then! It is, so to speak, the Mother Lode of insight and counsel. And that's the whole truth.''
--Richard B. Stolley, senior editorial adviser, Time Inc. ''Focus group, schmocusgroup! This book helps you listen between the words to get to a woman's real bottom line.''
--Donna Hanover, broadcast journalist and former First Lady of the City of New York ''Much research is wasted because it fails to understand the psychology that influences women's responses. A must-read for any results oriented marketer.''
--Roy Bostock, chairman, yahoo! Inc. Gold medal winner in the advertising category of the 2010 Axiom Business Book Awards!
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| Customer Reviews:
Showing reviews 1-5 of 16
 Wealth of knowledge November 10, 2009
A. Newshel (Amy)
2 out of 2 found this review helpful
Such an easy, fun read! I read it in 3 quick sittings after work. As a marketer, I wish I had this book to read during the first week on the job. As a woman, I found myself wishing every man would read this book so they would understand how we tick. The entire chapter on women as martyrs was dead on!
I cringe when I think of the the million dollar decisions I've seen made in the race to the finish line based on bad statistics or a hot shot creatives favorite idea. There is so much more to understand beneath the surface if marketers take the time to really listen. I felt like I was cheating with the breadth of depth of knowledge that was present. It should be required reading for anyone trying to understand marketing or understand women.
mucho insight November 14, 2009
Ellis Verdi
2 out of 2 found this review helpful
when I read this I go "yeah, that makes sense, why didn't I think of that." It's that kind of book, where you feel that you are getting new and wonderful insights on every page. The info is well packaged and simply presented--easy to digest. Terrific book for all marketers, advertising people, and any person with a new product or service. What's really weird is that you kind of read it thinking about all the women you know, including daughters, mothers etc...
Perfectly delightful October 24, 2009
Charles Decker (New York)
1 out of 1 found this review helpful
I wish Amazon customers could browse this deceptively simple little book because its charms are many. From the French-fold flaps to the dozens of fun charts and illustrations, this book really has to be seen to be fully appreciated. I know it's supposed to be a book about marketing to women, and it's great at that, but I think many men will find a lot of good information about what their partners and wives want but often don't say. I'd say it's the 'Men Are From Mars, Women Are From Venus' for the market research and product development people. I think that ANYONE involved in marketing and selling to women [and isn't that just about everybody?] really needs to have this book. It's a quick read but full of excellent data and information about what makes women tick -- but what they sometimes don't tell you. The excellent examples are too numerous to point out. And if you get a chance to catch the author on the CBS Early Show or at a speech sometime, grab it.
marketing, research, business, women's marketing November 2, 2009
Avonda U. (NYC area)
1 out of 1 found this review helpful
This book exposes women's LITTLE secrets that can have a BIG impact on your business. The authentic truth is... that women MIGHT NOT tell you the exact truth. The research driven insights and wealth of information outlined in this book are invaluable and I, as a woman, can readily relate to its narrative. We, as marketers, see it all the time...women telling "half-truths" and living the "whole truth". This book will also be a great tool for those of us really listening to women to "sell" to our management. Oftentimes executives not trained in listening to the whole truth read research ...and translate it...in literal terms with literal actions. The authors provide sharp insights and definitive instruction on how to recognize a woman's "half-truths" and get to the "whole truth". This invaluable, easy to read [[ASIN:0982393806 What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It]will prove to be an excellent resource to be read over and over again so that the salient points really sink in.
Put this in your marketing toolkit. November 9, 2009
Marketman (NY NY)
1 out of 1 found this review helpful
What She's Not Telling You is a great tool for anyone who is now or will ever be in the business of marketing to women, or quite frankly anyone interested in getting to know the mind of women better. Written in clear, lucid prose, the book is organized to help you understand issues and their relevance in a manner both commonsense and revealing. I found myself reading things that helped me reinterpret thoughts and misconceptions I held, but also ways to organize my thinking about strategies for getting messages across in an authentic way. I recommend this book highly.
Showing reviews 1-5 of 16
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