The Art of Pricing: How to Find the Hidden Profits to Grow Your Business |  | Author: Rafi Mohammed
Publisher: Crown Business
Category: Book
Buy Used: $33.95
as of 7/28/2010 15:51 CDT details
New (8) Used (16) from $33.95
Seller: thriftit
Rating:  21 reviews
Sales Rank: 402117
Media: Hardcover
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.4 x 5.6 x 1.1
ISBN: 1400080932
Dewey Decimal Number: 338.52
EAN: 9781400080939
ASIN: 1400080932
Publication Date: October 11, 2005
Availability: Usually ships in 1-2 business days
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Product Description
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.
When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table.
In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:
• The astonishing impact that small changes to a pricing strategy can have on the bottom line
• How the right pricing strategy can boost profits and grow your customer base
• Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base
• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product
• Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision
The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing.
Also available as an eBook
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Showing reviews 1-5 of 21
Finally a book on pricing for the practitioner and consumer October 27, 2005
Craig Thompson (St. Louis, MO)
5 out of 6 found this review helpful
This is the first book I've read on the subject that is accessible to anyone with an interest in pricing; no daunting formulas or mathematics. Dr. Mohammed provides an excellent new perspective on the practice of pricing grounded in classic microeconomic priciples. As such, through a down to earth writing style and myriad examples, he liberates the reader from the notion that there is one right price for an item or service.
Pricing by value October 3, 2007
Rich T (Frederick Maryland)
1 out of 1 found this review helpful
This book was a delightful read not only because it was short and to the point, but also for it's many real-life examples. I've felt for a long time that prices need to be set to the customer's perception of the value of the product or service, so it was very encouraging to read a book where the author was able to break down the reasons and supply applications for this type of pricing he calls "Value pricing". As with an auction (a theme covered in the book) there is a price for every interested buyer, but it is not always the same for everyone. Just as only one person is willing to pay the highest "winning" bid, there are those who will pay more for any product or service than the average customer. This book helps you to identify those people.
Rich
A great book on pricing strategy October 20, 2009
Nigel Burke (Wollongong, Australia)
1 out of 1 found this review helpful
Setting pricing can be a daunting task but Rafi breaks it down into easily understandable chunks of information. Instead of pricing your products and services based on costs, think about the value that it provides to your customer and base your pricing on the Value Decoder that's in this book.
If there is any book you want to read about pricing strategies, this is the book.
Advice that Can Instantly Increase Profits May 16, 2006
Craig Henderson (Ft. Wayne, IN USA)
7 out of 10 found this review helpful
Rafi's treatment of the subject of pricing was just what I needed to open my eyes to a whole new set of strategies for increasing profits. As a former Corporate Engineer and Manager turned entrepreneur, I needed a more thorough understanding of pricing and found exactly what I was looking for in The Art of Pricing. I appreciated the easy to read and entertaining writing style along with the many examples presented in the book. Books that make it easy for me to remember new concepts also make it easier for me to quickly apply those concepts in real world situations. I will be honing my new pricing skills for years to come. The Art of Pricing has become one of my favorite books to recommend to others.
If you sell, you MUST read this book! December 10, 2005
Brynne H. Johnson (Philadelphia)
This book has the perfect collection of clever anecdotes and real world advise for improving your sales. It was a true pleasure to read!
Rather than reading about theory, you are given REAL tools and ideas to get results.You also learn about companies that we all know who have "turned it around" using these tools. It's a must read for your entire team and company!
Showing reviews 1-5 of 21
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