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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink |  | Author: Noah Rothbaum
Publisher: Kaplan Publishing
Category: Book
List Price: $24.95
Buy New: $13.30
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Seller: Books-n-Plenty
Rating:  4 reviews
Sales Rank: 119586
Media: Hardcover
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.2 x 6.3 x 0.8
ISBN: 1427754756
Dewey Decimal Number: 641.25
EAN: 9781427754752
ASIN: 1427754756
Publication Date: September 4, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.
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| Customer Reviews:
It's easy to see a lot of hard work went into this book September 10, 2007
Stephen Visakay (upper grandview new york)
3 out of 3 found this review helpful
It's easy to see a lot of research and hard work went into this book.
It's insightful, interesting and fun to read. Lots of great interviews. enjoyable reading of How & why the cocktail has made a comeback in the last few years. An insiders look at the big business of Spirits.
Fascinating to see how Premium spirits were created and how they have become a significant part of our cocktail culture. An intriguing read all the way.
stephen visakay,
author Vintage Bar Ware, collector books, 1997
founding member The Museum of the American Cocktail
Cheers! Why the liquor industry is in high spirits December 15, 2008
Rolf Dobelli (Switzerland)
Not so many years ago, vodka was a pedestrian liquor used to make Bloody Marys, single malt Scotch was for the rich and famous, and tequila was a mainstay at college parties. Walk into a retail outlet or well-stocked tavern these days and your head spins. You can choose from among hundreds of liquors, many in beautifully crafted bottles designed to catch your eye. You can pay $12 or $200 for a bottle - depending on what's in your wallet and how adventurous you feel. Noah Rothbaum tells a terrific story of how the spirits industry has exploded into a multi-billion dollar phenomenon that shows no signs of slowing. The author, who has extensive experience covering the industry, explains the history of many well-known alcoholic beverages and analyzes the consumer's modern-day thirst for premium brands. Rothbaum also introduces the distillers, entrepreneurs and marketing whizzes who create and shape industry trends. Whether you're a whiskey connoisseur or a teetotaler, getAbstract believes you'll learn a lot and have fun with this book. Cheers!
Very Insightful Interesting Read December 8, 2007
Eric Schmidt (Litchfield Hills, CT)
0 out of 1 found this review helpful
I author statistical books that cover the spirits industry and I really enjoyed this book. It gave me new prospectives and useful information that will help me moving forward and shed more light on the trends shaping the business.
 Whiskey Jim's Review June 24, 2010
jyo
This thin volume contains an overview of the American spirits industry that manages to be very concise and to-the-point at the same time that it provides a broad look at the world of distilled spirit production, marketing, and consumption. Throughout the book Rothbuam provides historical information on the American booze biz, highlighting various trends in drinking from the pre-Prohibition era through to the modern day. Alongside this historical narrative of the overall industry, Rothbaum delves into the specific worlds of several individual types of spirits with chapters on Scotch, Vodka, and others. The author also tells the stories of the various mixed-drinks, bar-trends, and other factors that have shaped the public's demand for spirits over the years...
Read my full review @ [...]
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