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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Innovation: The Five Disciplines for Creating What Customers WantInnovation: The Five Disciplines for Creating What Customers Want
Business Research Methods (with Qualtrics Card)Business Research Methods (with Qualtrics Card)
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author: Paco Underhill

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Publication Date: December 30, 2008
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What Women Want: The Global Marketplace Turns Female Friendly  What Women Want: The Global Marketplace Turns Female Friendly
Author: Paco Underhill

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Buyology: Truth and Lies About Why We Buy  Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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The 22 Immutable Laws of Branding  The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)  Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich  No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author: Dan Kennedy

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery

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Can't Buy My Love: How Advertising Changes the Way We Think and Feel  Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Author: Jean Kilbourne

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Consumer Behavior (8th Edition)  Consumer Behavior (8th Edition)
Author: Michael R. Solomon

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Brand Sense: Sensory Secrets Behind the Stuff We Buy  Brand Sense: Sensory Secrets Behind the Stuff We Buy
Author: Martin Lindstrom

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