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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Most Gifted
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves  Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Author: Adam L. Penenberg

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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye  Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Author: Michael R. LeGault

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The Long Tail: Why the Future of Business is Selling Less of More  The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson

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Why We Buy: The Science Of Shopping  Why We Buy: The Science Of Shopping
Author: Paco Underhill

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Born to Buy: The Commercialized Child and the New Consumer Culture  Born to Buy: The Commercialized Child and the New Consumer Culture
Author: Juliet B. Schor

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Consumer Behavior (9th Edition)  Consumer Behavior (9th Edition)
Authors: Leon Schiffman, Leslie Kanuk

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Chief Culture Officer: How to Create a Living, Breathing Corporation  Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken

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Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition  Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Author: Marc Gobe

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Authenticity: What Consumers Really Want  Authenticity: What Consumers Really Want
Authors: II Pine, James H. Gilmore, B. Joseph

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Marketing Research (6th Edition)  Marketing Research (6th Edition)
Authors: Alvin C. Burns, Ronald F. Bush

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