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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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Product Strategy for High Technology Companies  Product Strategy for High Technology Companies
Author: Michael McGrath

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How Customers Think: Essential Insights into the Mind of the Market  How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)  Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Authors: Delbert Hawkins, David Mothersbaugh

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Wired to Care: How Companies Prosper When They Create Widespread Empathy  Wired to Care: How Companies Prosper When They Create Widespread Empathy
Author: Dev Patnaik

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The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)  The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Author: Elizabeth Pace

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Networking with the Affluent  Networking with the Affluent
Author: Thomas Stanley

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Business Research Methods (with Qualtrics Card)  Business Research Methods (with Qualtrics Card)
Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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Consumer Behavior (10th Edition)  Consumer Behavior (10th Edition)
Authors: Leon Schiffman, Leslie Kanuk

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers  Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing  Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Authors: Bryan Eisenberg, Jeffrey Eisenberg

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