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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Consumer Behavior (8th Edition)Consumer Behavior (8th Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Brand Sense: Sensory Secrets Behind the Stuff We BuyBrand Sense: Sensory Secrets Behind the Stuff We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should KnowData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
Most Gifted
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural IdentityMarketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Handbook of Brand RelationshipsHandbook of Brand Relationships
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised EditionEmotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
What Women Want: The Global Marketplace Turns Female FriendlyWhat Women Want: The Global Marketplace Turns Female Friendly
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master
 

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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad  "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Author: Jeanne Bliss

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Publication Date: October 15, 2009
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)  Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)
Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink

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Innovation: The Five Disciplines for Creating What Customers Want  Innovation: The Five Disciplines for Creating What Customers Want
Authors: Curtis R. Carlson, William W. Wilmot

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Strategic Market Research: A Guide to Conducting Research that Drives Businesses  Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Author: Anne Beall

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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market  Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Authors: Michael J. Silverstein, Kate Sayre, John Butman

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes  Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Katya Andresen

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Basic Marketing Research (with Qualtrics Printed Access Card)  Basic Marketing Research (with Qualtrics Printed Access Card)
Authors: Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

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Focus: The Future of Your Company Depends on It  Focus: The Future of Your Company Depends on It
Author: Al Ries

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ABCs of Relationship Selling  ABCs of Relationship Selling
Author: Charles Futrell

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Habit: The 95% of Behavior Marketers Ignore  Habit: The 95% of Behavior Marketers Ignore
Author: Neale Martin

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