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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
Chief Culture Officer: How to Create a Living, Breathing CorporationChief Culture Officer: How to Create a Living, Breathing Corporation
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
To Buy or Not to Buy: Why We Overshop and How to StopTo Buy or Not to Buy: Why We Overshop and How to Stop
"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Wired to Care: How Companies Prosper When They Create Widespread EmpathyWired to Care: How Companies Prosper When They Create Widespread Empathy
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Strategic Brand ManagementStrategic Brand Management
The Laws of Choice: Predicting Customer BehaviorThe Laws of Choice: Predicting Customer Behavior
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow ThemselvesViral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Product Strategy for High Technology CompaniesProduct Strategy for High Technology Companies
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
 

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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business  The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Author: Rafi Mohammed

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How to Get the Most Out of Trade Shows  How to Get the Most Out of Trade Shows
Author: Steve Miller

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes  Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Katya Andresen

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Why We Buy: The Science Of Shopping  Why We Buy: The Science Of Shopping
Author: Paco Underhill

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Focus: The Future of Your Company Depends on It  Focus: The Future of Your Company Depends on It
Author: Al Ries

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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar  The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
Author: Robert Bly

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature  Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Author: Mark Earls

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Marketing Research  Marketing Research
Authors: David A. Aaker, V. Kumar, George S. Day

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Business Research Methods (with Qualtrics Card)  Business Research Methods (with Qualtrics Card)
Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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Branded: The Buying And Selling Of Teenagers  Branded: The Buying And Selling Of Teenagers
Author: Alissa Quart

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