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Authenticity: What Consumers Really Want  Authenticity: What Consumers Really Want
Authors: II Pine, James H. Gilmore, B. Joseph

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ASIN: 1591391458
Publication Date: September 24, 2007
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)  Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)
Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink

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Publication Date: April 30, 2004
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Innovation: The Five Disciplines for Creating What Customers Want  Innovation: The Five Disciplines for Creating What Customers Want
Authors: Curtis R. Carlson, William W. Wilmot

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Publication Date: August 8, 2006
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Consumer Behavior: A Strategic Approach  Consumer Behavior: A Strategic Approach
Author: Henry Assael

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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad  "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Author: Jeanne Bliss

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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye  Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Author: Michael R. LeGault

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Publication Date: October 24, 2006
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The Long Tail: Why the Future of Business is Selling Less of More  The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson

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Chief Culture Officer: How to Create a Living, Breathing Corporation  Chief Culture Officer: How to Create a Living, Breathing Corporation
Author: Grant McCracken

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers  Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery

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