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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Chief Culture Officer: How to Create a Living, Breathing CorporationChief Culture Officer: How to Create a Living, Breathing Corporation
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Authenticity: What Consumers Really WantAuthenticity: What Consumers Really Want
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really RichNo B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow ThemselvesViral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondWhy We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Wired to Care: How Companies Prosper When They Create Widespread EmpathyWired to Care: How Companies Prosper When They Create Widespread Empathy
Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeThink!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow ThemselvesViral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Buyology: Truth and Lies About Why We BuyBuyology: Truth and Lies About Why We Buy
Strategic Brand ManagementStrategic Brand Management
The Laws of Choice: Predicting Customer BehaviorThe Laws of Choice: Predicting Customer Behavior
Product Strategy for High Technology CompaniesProduct Strategy for High Technology Companies
 

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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It  What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
Authors: Mary Lou Quinlan, Jen Drexler, Tracy Chapman

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Publication Date: November 1, 2009
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Sensory Marketing: Research on the Sensuality of Products  Sensory Marketing: Research on the Sensuality of Products
Author: Aradhna Krishna

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Marketing Strategy and Competitive Positioning (4th Edition)  Marketing Strategy and Competitive Positioning (4th Edition)
Authors: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

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Understanding Research: Becoming a Competent and Critical Consumer  Understanding Research: Becoming a Competent and Critical Consumer
Authors: W. Paul Jones, Jeffrey Kottler

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How to Get the Most Out of Trade Shows  How to Get the Most Out of Trade Shows
Author: Steve Miller

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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar  The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
Author: Robert Bly

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Marketing Research (6th Edition)  Marketing Research (6th Edition)
Authors: Alvin C. Burns, Ronald F. Bush

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)  Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)
Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink

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Connections: An Introduction to the Economics of Networks  Connections: An Introduction to the Economics of Networks
Author: Sanjeev Goyal

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Consumer Behavior with DDB Life Style StudyTM Data Disk  Consumer Behavior with DDB Life Style StudyTM Data Disk
Authors: Delbert Hawkins, David Mothersbaugh, Roger Best

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